My Duvet Flip x Hiscox: Igniting inspiration, one “Duvet Flip” at a time

Some collaborations simply make sense. Our six-episode partnership with My Duvet Flip is one of those.  

Following on from Hiscox Group CEO Aki Hussain’s incredibly successful appearance in 2024 with Jack Parsons on My Duvet Flip, the UK's Leading Career Show, where he shared what inspires him to “flip the duvet in the morning” and seize the day with purpose, we were looking for an opportunity to share more inspiring career stories from our hugely talented people across Hiscox.   

That opportunity appeared in 2025, and six Hiscox leaders stepped up in front of the camera to highlight their roles, discuss their wide-ranging experience, and share their advice on what drives them in their careers.  

The result was a wide ranging conversation, with Hiscox leaders from all backgrounds and walks of life with one thing in common – a desire to share their hard earned experiences with future generations of professionals. 

Leon Juice, Chief Business Officer at Duvet Flip, captured the spirit of the collaboration perfectly: 

“I love hearing stories from organisations that truly live and breathe great culture and that’s exactly what we experienced with Hiscox. Jack Parsons, our CEO, interviewing six of their team members, including the Group Chief Underwriting Officer, and Group Chief Information Officer and UK COO, gave us a rare glimpse into a brand that’s as authentic on the inside as it is on the outside. From start to finish, every interaction with their team has been kind, professional, and refreshingly creative, exactly what you hope for in a meaningful partnership. I’m genuinely excited to see these stories inspire audiences across the UK and beyond.” 

 

Hiscox leaders share their journeys. 

The conversations were as diverse as they were insightful, each offering a distinctive lens on the insurance industry and career growth. 

Steve Parry, Hiscox Group Claims Director talked about the future of insurance, looking ahead to how technology, regulation, and customer expectations are shaping the insurance industry’s claims discipline. 

Meanwhile, James Brady Property Divisional Director, talked about breaking into the insurance industry, reflecting on the blend of adaptability and curiosity that is needed to succeed. For newcomers, his message was clear: the door is open, but you must be ready to walk through it.  

From the top of the organisation, Joanne Musselle, Hiscox Chief Underwriting Officer shared her Lessons from Leaders, offering a rare peek behind the leadership curtain. Her reflections on decision-making, accountability, and staying true to your values resonated far beyond the world of insurance underwriting.  

Chris Loake, Group Chief Information Officer spoke to managing a career pivot, drawing from his own transition into technology from his early career in accounting, through to his current role of Group Chief Information Officer.  

In another conversation, Catherine Frost, UK Chief Operations Officer shared insights about networking and personal branding for career growth, highlighting that relationships built on authenticity and curiosity are often the real currency of progress.  

Finally, Laura Shaw, UK Head of Digital Trading shared the insurance industry's best kept secrets for success. Her behind-the-scenes look at the sector revealed a wealth of opportunities that many outside the industry simply never consider. 

By blending authentic storytelling with personal and strategic insight, each episode shows that insurance is not just about policies and premiums. It is about people. It is about careers built on curiosity, leadership, collaboration, and the courage to take the next step. 

As Joanne Musselle, Chief Underwriting Officer at Hiscox, noted in her conversation with Jack: 

“I work with some of the most incredible people. There's been many, many people that I've worked with at Hiscox in my career that have been exceptional, not just exceptional in terms of the role that they're doing, but that sense of help and that sense of achieving together.” 

We would like to thank Jack Parsons, Leon Juice, and the whole team at My Duvet Flip for the opportunity to share a little bit about Hiscox and our people. 

You can watch and listen to the full episodes from August 18th on the My Duvet Flip YouTube, Spotify, Apple Podcasts and anywhere you get your podcasts.