Honeypot billboards attract cyber villains
In a media first, Hiscox uses real-time cyber attacks for its latest advertising campaign – CyberLive. Three ‘honeypot’ servers were set-up specifically for the campaign and the data from them feeds into live digital posters at prominent stations and roadside sites across the country.
Each time a cyber attack occurs, it triggers a pulsing red light on the poster, which gradually builds as further attacks occur and resets every 24 hours. The more attacks there are to the servers, the more the poster headline visually reacts.