Hiscox strengthens event insurance offering with the acquisition of Event Assured

London, UK (8 September 2014): Leading specialist insurer Hiscox is pleased to announce that it has reached an agreement with Applewell Ltd. to acquire Event Assured, a specialist provider of insurance for the events sector. The business will continue to operate under the Event Assured brand, with the existing local management team remaining in place. Founder Brian Kirsch will continue to provide strategic insight as a consultant.

Serving a wide range of clients, from starts-ups to global companies, Event Assured’s expertise includes event cancellation and disruption, legal liabilities, professional indemnity, exhibitors, conference and incentive travel insurance. The team of four will work alongside the existing team of Hiscox event underwriters and claims experts.

Event Assured’s clients will now also have seamless access to other specialist Hiscox’s products for example, specialist production insurance (covering the risks associated with sophisticated event production), cyber and data insurance and Directors and Officers’ liability cover.

Suzanne Kemble, Head of Hiscox’s Global Media, Entertainment and Events, commented:

“We have been supporting event organisers for over 30 years and the market continues to be vibrant for those who can offer real expertise and service.  Event Assured is a great fit for Hiscox, we share the same passion for the industry and desire to help when our clients need us most, so I’m delighted we are joining forces.”

Brian Kirsch, Managing Director, Event Assured said:

“After 25 years of investment into the Event Assured brand, I am pleased we are now part of the Hiscox Group of companies.  Our clients mean the world to us, and they will continue to receive the same level of support from the team, with the added benefit of access to additional event expertise and products.”

Martin Linfield, Underwriting Manager for Hiscox Events, commented:

“Our customers have always wanted a one-stop solution for their insurance needs. Teaming-up with Event Assured means that we are now able to cover all conferencing and exhibitor insurances; everything from event cancellation, professional liabilities to the personal possessions of Directors.”     


For further information please contact:

Lucy Hensher                            +44 (0) 7813 974 657                 [email protected]

Brian Kirsch                               +44 (0) 7850 502515                  [email protected]

Notes to editors

About Event Assured

Applewell Ltd. (trades as Event Assured) was founded in 1990 by former London Market broker Brian Kirsch. The company established an early reputation in the corporate event and incentive travel market and in recent years has widened its remit to address insurance needs across the whole events sector. It works both direct and with brokers. The company is actively involved in the events industries. Since 2000 Brian Kirsch has served as a director of event industry trade association Eventia, now part of EVCOM – the Event and Visual Communication Association, and represents the association on the Business Visits and Events Partnership, including as Chairman of the manifesto group.



About Hiscox


Hiscox, headquartered in Bermuda, is an international specialist insurance group listed on the London Stock Exchange (LSE:HSX). There are three main underwriting parts of the Group – Hiscox London Market, Hiscox UK and Europe and Hiscox International. Hiscox London Market underwrites mainly internationally traded business in the London Market – generally large or complex business which needs to be shared with other insurers or needs the international licences of Lloyd’s. Hiscox UK and Europe offers a range of specialist insurance for professionals and business customers, as well as high net worth individuals. Hiscox International includes operations in Bermuda, Guernsey and the USA. 

For further information, visit www.hiscoxgroup.com.

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