Millenials love tech, social media and art and given the enormous spending power that they are going to have the art market needs to adapt more quickly if they want to have a future.
New players and the existing market are rising to the challenge slowly. The market remains fractured and populated by lots of small players who struggle to understand and invest in the challenge ahead. It’s a fascinating time and while part of me wants to see it change more quickly, the other half doesn’t want to see it dominated by a corporate giant and lose its quirkiness, opaqness and individuality.
You can read more about it in our latest report on the online art market here.